{"id":8874,"date":"2015-02-13T22:04:39","date_gmt":"2015-02-13T13:04:39","guid":{"rendered":"http:\/\/adpromote.boxscore.jp\/blog_ap\/?p=8874"},"modified":"2015-02-13T22:04:39","modified_gmt":"2015-02-13T13:04:39","slug":"4p%e3%81%a84c","status":"publish","type":"post","link":"https:\/\/yoshida.consulting\/blog\/2015\/02\/13\/4p%e3%81%a84c\/","title":{"rendered":"4P\u30684C"},"content":{"rendered":"<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u624b\u6cd5<\/p>\n<p>\u300c\uff14P\u300d\u3068\u300c\uff14C\u300d\u3092\u7c21\u5358\u306b\u3054\u8aac\u660e\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #343434;\"><strong><span style=\"font-size: 24pt;\">4P<\/span><\/strong>\u3068\u306f\u4ee5\u4e0b\u3092\u3044\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"color: #343434;\"><strong>\uff11\uff09\u5546\u54c1\u21d2Product\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09<\/strong><br \/>\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9 \u7b49<br \/><\/span><\/p>\n<p><span style=\"color: #343434;\"><strong>\uff12\uff09\u4fa1\u683c\u21d2Price\uff08\u30d7\u30e9\u30a4\u30b9\uff09<\/strong><br \/>\u4fa1\u683c\u3001\u5272\u5f15\u3001\u652f\u6255\u6761\u4ef6\u3001\u4fe1\u7528\u53d6\u5f15 \u7b49\u00a0<br \/><\/span><\/p>\n<p><span style=\"color: #343434;\"><strong>\uff13\uff09\u6d41\u901a\u21d2Place\uff08\u30d7\u30ec\u30a4\u30b9\uff09<\/strong><br \/>\u30c1\u30e3\u30cd\u30eb\u3001\u8f38\u9001\u3001\u6d41\u901a\u7bc4\u56f2\u3001\u7acb\u5730\u3001\u54c1\u63c3\u3048\u3001\u5728\u5eab \u7b49<br \/><\/span><\/p>\n<p><span style=\"color: #343434;\"><strong>\uff14\uff09\u8ca9\u4fc3\u21d2Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/strong><br \/>\u5e83\u544a\u5ba3\u4f1d\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u7b49<br \/><\/span><\/p>\n<p>\u5206\u304b\u308a\u3084\u3059\u304f\u6587\u7ae0\u306b\u3059\u308b\u3068<\/p>\n<p><span style=\"color: #ff0000;\">\u300c\u3069\u3093\u306a\u5546\u54c1\u3092\u3001\u5e7e\u3089\u3067\u3001\u3069\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u58f2\u308b\u304b\uff1f\u300d<\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e4\u3064\u306e\u300cP\u300d\u306f\u3042\u304f\u307e\u3067\u3082\u30e2\u30ce\u3092\u58f2\u308b\u5074\u306e\u8996\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #343434;\">\u307e\u305f\u3001\u3053\u306e4\u3064\u306e\u300cP\u300d\u306f\u305d\u308c\u305e\u308c\u304c\u72ec\u7acb\u3057\u3066\u6210\u308a\u7acb\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u304f<\/p>\n<p style=\"color: #343434;\">\u5404\u300cP\u300d\u304c\u4ed6\u300c\uff13P\u300d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u7279\u5fb4\u3092\u3082\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"color: #343434;\">\u4f8b\u3048\u3070\u6803\u6728\u306e\u7279\u7523\u54c1\u300c\u304b\u3093\u3074\u3087\u3046\u300d\u3092\u58f2\u308b\u5834\u5408\u4ee5\u4e0b\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p style=\"color: #343434;\">\uff11\uff09\u6803\u6728\u306e\u7279\u7523\u54c1\u300c\u304b\u3093\u3074\u3087\u3046\u300d\u30921\u888b<span style=\"color: #ff0000;\">500\u5186<\/span>\u3067<span style=\"color: #ff0000;\">\u30a6\u30a7\u30d6\u901a\u8ca9<\/span>\u3067<span style=\"color: #ff0000;\">\u30aa\u30f3\u30e9\u30a4\u30f3<\/span>\u8ca9\u58f2\u3059\u308b\u3002<\/p>\n<p><span style=\"color: #343434;\">\uff13\uff09\u6803\u6728\u306e\u7279\u7523\u54c1\u300c\u304b\u3093\u3074\u3087\u3046\u300d\u30921\u888b<span style=\"color: #ff0000;\">1,000\u5186<\/span>\u3067<span style=\"color: #ff0000;\">\u30a2\u30f3\u30c6\u30ca\u30b7\u30e7\u30c3\u30d7<\/span>\u3067<span style=\"color: #ff0000;\">\u58f2\u5834<\/span>\u8ca9\u58f2\u3059\u308b\u3002<\/span><\/p>\n<p>\uff13\uff09<span style=\"color: #343434;\">\u6803\u6728\u306e\u7279\u7523\u54c1\u300c\u304b\u3093\u3074\u3087\u3046\u300d\u30921\u888b<\/span><span style=\"color: #ff0000;\">2,000\u5186<\/span><span style=\"color: #343434;\">\u3067<span style=\"color: #ff0000;\">\u65b0\u5e79\u7dda<\/span><\/span><span style=\"color: #ff0000;\">\u96fb\u8eca\u5185<\/span><span style=\"color: #343434;\">\u3067<span style=\"color: #ff0000;\">\u79fb\u52d5<\/span><\/span><span style=\"color: #343434;\">\u8ca9\u58f2\u3059\u308b\u3002<\/span><\/p>\n<p>\uff14\uff09<span style=\"color: #343434;\">\u6803\u6728\u306e\u7279\u7523\u54c1\u300c\u304b\u3093\u3074\u3087\u3046\u300d\u30921\u888b<span style=\"color: #ff0000;\">3,000\u5186<\/span>\u3067<span style=\"color: #ff0000;\">\u5927\u624b\u767e\u8ca8\u5e97<\/span><\/span><span style=\"color: #343434;\">\u3067<\/span><span style=\"color: #ff0000;\"><span style=\"color: #ff0000;\">\u8ca9\u58f2\u54e1<\/span>\u306b\u3066<\/span><span style=\"color: #343434;\">\u8ca9\u58f2\u3059\u308b\u3002<\/span><\/p>\n<p>\u3068\u3001\u3044\u3046\u611f\u3058\u3067\u4e2d\u8eab\u304c\u5168\u304f\u540c\u3058\u5546\u54c1\u300c\u304b\u3093\u3074\u3087\u3046\u300d\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082<\/p>\n<p style=\"color: #343434;\"><span style=\"color: #ff0000;\">\u4ed6\u306e3P\u306e\u8a2d\u5b9a\u6b21\u7b2c<\/span>\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65b9\u6cd5\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p style=\"color: #343434;\">\u540c\u3058\u5546\u54c1\u3067\u3042\u3063\u3066\u3082\u8ca9\u58f2\u4fa1\u683c\u3084\u8ca9\u58f2\u3059\u308b\u5834\u6240\u3001\u8ca9\u58f2\u65b9\u6cd5\u3092\u5de5\u592b\u3059\u308b\u4e8b\u3067\u58f2\u308c\u65b9\u306f\u5909\u5316\u3059\u308b\u306e\u3067\u3059\u306d\uff01<\/p>\n<p style=\"color: #343434;\">\n<p style=\"color: #343434;\">WEB\u3092\u4f7f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u306f\u8ca9\u4fc3\u65b9\u6cd5\u3068\u8ca9\u58f2\u5834\u6240\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u3066\u884c\u308f\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u5546\u54c1\u3068\u4fa1\u683c\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u65b9\u6cd5\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306a\u3069\u306e\u8ca9\u4fc3\u65b9\u6cd5\u304c\u5909\u5316\u3059\u308b\u3068\u304a\u8003\u3048\u3044\u305f\u3060\u304f\u3068\u5206\u304b\u308a\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p style=\"color: #343434;\">\u4fa1\u683c\u3092\u4e0b\u3052\u308c\u3070\u5e83\u544a\u8cbb\u3084WEB\u30b5\u30a4\u30c8\u306e\u5236\u4f5c\u306b\u639b\u3051\u3089\u308c\u308b\u30b3\u30b9\u30c8\u304c\u6e1b\u308b\u306e\u3067\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3001\u7121\u6599\u3067\u53ef\u80fd\u306aPR\u304c\u4e3b\u6d41\u306b\u306a\u308b\u611f\u3058\u3067\u3059\u3002<\/p>\n<p style=\"color: #343434;\">\n<p style=\"color: #343434;\">\u4ee5\u4e0a\u304c\uff14P\u306b\u3064\u3044\u3066\u306e\u3054\u8aac\u660e\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u3069\u3093\u306a\u306b4P\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5e02\u5834\u304c\u306a\u3051\u308c\u3070\u3001\u58f2\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u30fb\u30fb\u30fb<\/p>\n<p style=\"color: #343434;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4P\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f<\/p>\n<p style=\"color: #343434;\">\u300c\u5e02\u5834\u304c\u3042\u308b\u304b\uff1f\u300d<\/p>\n<p style=\"color: #343434;\">\u300c\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u4f55\u51e6\u304b\uff1f\u300d<\/p>\n<p style=\"color: #343434;\">\u3092\u30b7\u30c3\u30ab\u30ea\u3068\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p style=\"color: #343434;\">\u305d\u306e\u70ba\u306b\u306f\u58f2\u308a\u624b\u5074\u306e\u8996\u70b9\u3060\u3051\u3067\u306a\u304f\u8cb7\u3044\u624b\u5074\u306e\u8996\u70b9\u300c\uff14C\u300d\u3092\u3057\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong><span style=\"font-size: 24pt;\">4C<\/span><\/strong><span style=\"color: #343434;\">\u3068\u306f\u4ee5\u4e0b\u3092\u3044\u3044\u307e\u3059\u3002<\/span><\/p>\n<p style=\"color: #343434;\">\uff11\uff09\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u21d2Customer Value\uff08\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30d0\u30ea\u30e5\u30fc\uff09<\/p>\n<p style=\"color: #343434;\">\uff12\uff09\u9867\u5ba2\u306e\u8ca0\u62c5\u21d2Customer cost\uff08\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30b3\u30b9\u30c8\uff09<\/p>\n<p style=\"color: #343434;\">\uff13\uff09\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u21d2Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/p>\n<p style=\"color: #343434;\">\uff14\uff09\u5165\u624b\u306e\u5bb9\u6613\u6027\u21d2Convenience\uff08\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\uff09<\/p>\n<p>\u3053\u308c\u3089\uff14\u3064\u306e\u300cC\u300d\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #343434;\">\uff11\uff09\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u21d2Consumer\uff08\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\uff09<\/span><\/p>\n<p>\u305d\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u3069\u3093\u306a\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u300c\uff14P\u300d\u306e\u5982\u4f55\u306b\u3057\u3066\u58f2\u308b\u304b\uff1f\u3068\u306f\u5168\u304f\u9006\u3067\u3001\u3042\u304f\u307e\u3067\u3082\u305d\u306e\u5546\u54c1\u3092\u8cb7\u3046\u4eba\u306e\u4fa1\u5024\uff08\u30cb\u30fc\u30ba\uff09\u3068\u306a\u308a\u307e\u3059\u306d\u3002<\/p>\n<p>\u8cb7\u3063\u305f\u4eba\u304c\u305d\u306e\u5546\u54c1\u3092\u5f97\u308b\u3053\u3068\u3067\u3069\u306e\u3088\u3046\u306b\u697d\u3057\u304f\u306a\u308b\u306e\u304b\uff1f<\/p>\n<p>\u8cb7\u3063\u305f\u4eba\u304c\u3069\u306e\u3088\u3046\u306b\u6e80\u8db3\u3059\u308b\u306e\u304b\uff1f<\/p>\n<p>\u8cb7\u3063\u305f\u4eba\u304c\u3069\u306e\u3088\u3046\u306b\u7652\u3055\u308c\u308b\u306e\u304b\uff1f<\/p>\n<p>\u8cb7\u3063\u305f\u4eba\u304c\u305d\u308c\u305e\u308c\u300c\u3069\u3093\u306a\u4fa1\u5024\u300d\u3092\u5f97\u3089\u308c\u308b\u306e\u304b\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #343434;\">\uff12\uff09\u9867\u5ba2\u306e\u8ca0\u62c5\u21d2Customer cost\uff08\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30b3\u30b9\u30c8\uff09<\/span><\/p>\n<p>\u3053\u308c\u306f\u5546\u54c1\u306e\u4fa1\u5024\u3092\u8cb7\u3046\u5074\u304c\u3069\u3053\u307e\u3067\u30b3\u30b9\u30c8\u306e\u8ca0\u62c5\u304c\u51fa\u6765\u308b\u304b\uff1f\u3092\u8003\u3048\u308b\u4e8b\u3068\u306a\u308a\u307e\u3059\u3002\uff14P\u306e\u3044\u304f\u3089\u3067\u58f2\u308a\u305f\u3044\u304b\uff1f\u3067\u306f\u7121\u304f\u3066\u3001\u3053\u306e\u5546\u54c1\u3092\u4fa1\u5024\u3092\u5e7e\u3089\u306a\u3089\u8cb7\u3046\u306e\u304b\uff1f\u3068\u3044\u3046\u8996\u70b9\u3067\u8003\u3048\u308b\u306e\u304c\uff14C\u306e<span style=\"color: #343434;\">\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30b3\u30b9\u30c8\u3068\u306a\u308a\u307e\u3059\u306d\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #343434;\">\uff13\uff09\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u21d2Communication\uff08<\/span><span style=\"color: #343434;\">\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/span><\/p>\n<p>\u3053\u308c\u306f\u3001\u58f2\u308b\u5074\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6b63\u78ba\u306b\u8cb7\u3046\u5074\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\uff1f<\/p>\n<p>\u9006\u306b\u3001\u8cb7\u3046\u5074\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6b63\u78ba\u306b\u58f2\u308b\u5074\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b\uff1f<\/p>\n<p>\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5186\u6ed1\u306b\u3068\u308c\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3088\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3059<\/p>\n<p>&nbsp;<\/p>\n<p>\uff14\uff09\u5165\u624b\u306e\u5bb9\u6613\u6027\u21d2Convenience\uff08\u30b3\u30f3\u30d3\u30cb\u30a8\u30f3\u30b9\uff09<\/p>\n<p>\u6700\u5f8c\u306b\u5229\u4fbf\u6027\u3067\u3059\u3002\u9867\u5ba2\u306e\u6c42\u3081\u308b\u3082\u306e\u304c\u3044\u304b\u306b\u7c21\u5358\u306b\u4fbf\u5229\u306b\u624b\u306b\u5165\u308b\u304b\uff1f\u3068\u3044\u3046\u70b9\u3067\u3059\u306d\uff01Amazon\u306f\u30dc\u30bf\u30f3\u3092\u300c\u30dd\u30c1\u30c3\u300d\u3068\u62bc\u305b\u3070\u6b21\u306e\u65e5\u306b\u306f\u5c4a\u304f\u70ba\u3001\u500b\u4eba\u7684\u306b\u304b\u306a\u308a\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0a\u300c\uff14\uff30\u300d\u3068\u300c\uff14\uff23\u300d\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u304c\u3001<\/p>\n<p>\u3053\u308c\u3089\uff14P\u3068\uff14C\u306f\u4e21\u65b9\u306e\u89b3\u70b9\u304b\u3089\u30b7\u30c3\u30ab\u30ea\u3068\u8003\u3048\u3066\u3044\u304f\u4e8b\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u58f2\u308b\u5074\u3068\u8cb7\u3046\u5074\u306f\u57fa\u672c\u300c\u5bfe\u300d\u306b\u306a\u308b\u305f\u3081\u3001<\/p>\n<p>\u3069\u3061\u3089\u304b\u306b\u504f\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><strong>Product(\u5546\u54c1)\u3000\u21d4\u3000Customer 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